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Google’s Other Identity Problem

Google has an identity problem – a few actually.  One problem is how they handle identity on their network – through the use of gmail addresses – each of which has it’s own identity or profile with no...

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Cultivating Relationships with the Influencers in Your Network

Influencers are people in your network who are really interested in what you do.  They amplify your message by passing it on through retweets, comments, and sharing, increasing the number of people you...

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Defining Conversions

Just like Metrics and KPIs, Conversion is another measurement term which is often mis-used (thanks to Jim Suchara for the suggestion). A conversion happens when someone completes an action you want...

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