Google’s Other Identity Problem
Google has an identity problem – a few actually. One problem is how they handle identity on their network – through the use of gmail addresses – each of which has it’s own identity or profile with no...
View ArticleCultivating Relationships with the Influencers in Your Network
Influencers are people in your network who are really interested in what you do. They amplify your message by passing it on through retweets, comments, and sharing, increasing the number of people you...
View ArticleDefining Conversions
Just like Metrics and KPIs, Conversion is another measurement term which is often mis-used (thanks to Jim Suchara for the suggestion). A conversion happens when someone completes an action you want...
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